Nathaniel Bassey refused to monetize the Hallelujah Challenge on YouTube, he reportedly lost 1.4 billion dollars
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According to reports, Nathaniel Bassey, a well-known preacher and gospel musician, has lost an
incredible 1.4 billion won because he has refused to monetize his Hallelujah Challenge, which went viral on YouTube.A social media user going by the handle @iswellthecapitalist made the allegation, which went viral and sparked a heated discussion about how much the gospel musician might be making if he let advertisements on his YouTube channel.
The man claims that Nathaniel has lost out on a possible fortune in online revenue as a result of his conscious choice to keep the Hallelujah Challenge ad-free.
The Hallelujah Challenge: An International Prayer Movement
Nathaniel Bassey founded and spearheaded the Hallelujah Challenge, a midnight praise and worship event that has grown into a worldwide Christian movement.
According to reports, the live-streamed sessions attract over two million spectators each night, making it one of the world's greatest online worship events.
@iswellthecapitalist said in his widely shared tweet that Nathaniel Bassey could make about ₦5 million from YouTube if he made money off of each Hallelujah Challenge video.
He clarified that since there are two iterations of the challenge each year and each one lasts for between 21 to 24 days, the estimated total might be around 1.4 billion naira.
Nathaniel Bassey founded and spearheaded the Hallelujah Challenge, a midnight praise and worship event that has grown into a worldwide Christian movement.
According to reports, the live-streamed sessions attract over two million spectators each night, making it one of the world's greatest online worship events.
@iswellthecapitalist said in his widely shared tweet that Nathaniel Bassey could make about ₦5 million from YouTube if he made money off of each Hallelujah Challenge video.
He clarified that since there are two iterations of the challenge each year and each one lasts for between 21 to 24 days, the estimated total might be around 1.4 billion naira.
Did you know that Pastor Nathaniel Bassey purposefully chooses not to make money off of it? I completed the math, and the results are Astonishing!
— In his widely shared caption, @iswellthecapitalist said.
Noting that Nathaniel had chosen to serve God over making money, he clarified that his goal was to draw attention to the singer's sacrifice rather than to criticize him.
— In his widely shared caption, @iswellthecapitalist said.
Noting that Nathaniel had chosen to serve God over making money, he clarified that his goal was to draw attention to the singer's sacrifice rather than to criticize him.
The Position of Nathaniel Bassey Regarding Monetization
The Hallelujah Challenge is about ministry, not money, as Nathaniel Bassey has repeatedly said.
He has previously made it clear that his intention is to unite people in worship, not to make money off of it.
The Hallelujah Challenge is about ministry, not money, as Nathaniel Bassey has repeatedly said.
He has previously made it clear that his intention is to unite people in worship, not to make money off of it.
The Methods of YouTube Monetization
After achieving certain criteria, such as having at least 1,000 subscribers, 4,000 watch hours in the previous year, or 10 million Shorts views in 90 days, YouTube let producers to profit from advertisements.
Experts estimate that the Hallelujah Challenge's YouTube channel could potentially bring in millions of dollars in ad income because to its enormous global popularity.
However, many people who respect Nathaniel Bassey's passion over money have made his refusal to initiate monetization a talking point.
Diverse Responses Follow the Disclosure
Online reactions have been triggered by the viral claim. While some praised Nathaniel Bassey for prioritizing his faith before money, others contended that making money off of the channel may aid in broadening the scope of his ministry.
Nathaniel Bassey is still focused on leading the October Hallelujah Challenge and has not yet responded to the viral claim, despite the excitement.
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